Practical Website Guidance
Clear, useful advice to help small business owners improve their websites, understand SEO and make confident decisions about their online presence.
Choose a topic below for practical steps, plain-English explanations and examples you can use in your own business.
Learn how to connect your Google Business Profile and Google Analytics, understand what local customers do next, and turn reporting into practical website improvements.
Read the guide
See how Facebook, Instagram and X posts can appear in Google Search, what Search Console can show you, and how to make social content easier to discover.
Read the guide
Understand generative engine optimisation in plain English and learn how clear, useful content can support visibility in Google AI Overviews and tools such as ChatGPT.
Read the guide
Use Google Keyword Planner to find realistic keyword ideas, understand the data and choose one clear search focus for each important website page.
Read the guideIf you know what you want to improve but are not sure where to begin, I can help you work out the clearest next step.
Let's Chat About Your WebsiteAbout LOWebsites & SEO
I'm Shay, and I help small business owners get a website that looks professional, is easy to manage, and supports their business goals.
No jargon. No overwhelm. Just practical support, plain-English guidance, and websites that work.
LET'S CHAT ABOUT YOUR WEBSITE
You're busy running your business and don't have time to figure out websites.
You've tried doing it yourself but it's become confusing or frustrating.
You need a website that looks professional and supports your business goals.
You want honest advice and support from someone who understands small business.
Small business, plain English
Running a small business comes with enough challenges without having to navigate confusing website advice, technical jargon or complicated marketing strategies.
That's why I started LOWebsites & SEO.
My goal is simple: to help small business owners build, improve and maintain websites without the overwhelm.
Over the years, I've worked with people from a wide range of industries, and one thing I've learned is that most business owners don't want a website filled with unnecessary complexity. They want something that looks professional, works well, helps customers find them online and supports their business goals.
I understand that because I've spent much of my career working in and around small businesses myself.
With more than 14 years of retail management experience and over 10 years of self-employment, I've seen firsthand the realities of running a business. Tight budgets, limited time, competing priorities and the need to make practical decisions are things many small business owners face every day.
That experience shapes how I work.
Rather than focusing on trends, buzzwords or unnecessary extras, I focus on creating practical solutions that make sense for your business. Whether you need a new website, help with an existing one or guidance on improving your visibility online, my approach is always based on clear communication, honest advice and realistic recommendations.
I believe website support should feel approachable.
You shouldn't need to learn a new language just to understand what is happening with your website. I explain things in plain English, answer questions openly and work alongside you to find solutions that fit your goals, budget and level of comfort with technology.
At LOWebsites & SEO, you're not dealing with a large agency or a complicated process. You're working with someone who understands small business, values genuine relationships and wants to help make the online side of your business a little simpler.
Whether you're launching something new, improving what you already have or simply looking for guidance, I'd love to help.
SEO Made Simple
A practical guide to helping your small business become easier to find, understand and reference in AI search.
Search is changing. People still type short phrases into Google, but they also ask full questions in tools such as ChatGPT and Google's AI search features. Instead of receiving only a page of links, they may receive a generated answer that draws information from several websites and includes links or citations to supporting sources.
Generative Engine Optimisation, usually shortened to GEO, describes the work of making online content easier for these AI-powered search systems to find, understand and use when forming an answer. It sounds like a completely new branch of marketing, but the practical reality is much less intimidating: good GEO is built on good SEO.
Google states that its established SEO practices remain relevant to AI Overviews and AI Mode, with no separate technical requirements for inclusion. OpenAI likewise uses a search crawler to find pages that may appear in ChatGPT search. This means a page that cannot be crawled, indexed or understood is unlikely to become more visible simply because the words “AI optimised” have been attached to it.
Traditional SEO helps search engines discover a page, understand its subject and decide when it may be relevant. GEO keeps those foundations, while paying closer attention to whether the information is clear, specific and well supported enough to contribute to a generated answer.
Think of SEO as helping your page enter the library and GEO as helping a researcher quickly identify the useful passage inside it. You need both. A beautifully written answer is of little use if search systems cannot access the page, while a technically perfect page may still be overlooked if it says nothing distinctive or useful.
Shows up in search results
Brings visitors to your website
Driven by keywords, relevance and links
Goal: get found
Your content is understood
Used in AI answers and summaries
Driven by clear structure, context and trust
Goal: get used and recommendedThe strongest GEO foundations are the same practical foundations that already help a useful page perform in search. The difference is placing even more emphasis on direct answers, genuine experience and information that can be checked.
Keyword research remains useful, but its role is broader than placing a phrase a certain number of times. Use it to understand the language, concerns and intent behind a search. A person might type “website designer Northland” into Google but ask ChatGPT, “Who can build an affordable small-business website in Northland that I can update myself?” A useful page can naturally address both versions.
Use a descriptive heading, then answer the question in the first sentence or short paragraph beneath it. Follow with qualifications, examples and helpful context. This makes the content easier for a busy reader to scan and easier for search systems to interpret. It does not mean reducing every page to choppy fragments; natural, well-developed explanations still matter.
AI can summarise widely repeated information very easily. Your advantage as a small business is what you know from doing the work: the questions customers ask before buying, the common mistakes you see, local conditions, realistic timeframes, photographs of your process, and the reasoning behind your recommendations. Google's current guidance calls this valuable, non-commodity content. In plain language, it means offering something more useful than a rewritten version of everybody else's article.
Use a consistent business name, service description, location and contact information across your website and relevant business profiles. Add a genuine About page, author information where appropriate, accurate service details, testimonials or case studies you are entitled to publish, and links to reliable sources when a factual claim needs support. Trust is not created by repeatedly calling yourself an expert; it grows from transparent, consistent and verifiable detail.
Important pages should be crawlable, indexable, mobile friendly, quick enough to use and linked from other relevant pages on your site. Key information should appear as readable text rather than only inside an image. Structured data can help search systems identify information such as a business, product, article or event, but it must match what visitors can see. There is no special GEO schema or compulsory AI file that guarantees inclusion.
The goal is not to make your writing longer for its own sake. It is to replace vague claims with useful details that show what you do, where you do it and what a customer can expect.
Our services
We offer high-quality exterior painting and excellent service. Contact us for a quote.
Exterior house painting for Northland homes
Our exterior house-painting service covers preparation, repairs, priming and finish coats for Northland homes. Before quoting, we inspect the existing paint, exposed timber and areas affected by coastal weather so the recommended preparation matches the condition of the house.
The second version still uses relevant search language, but it also provides scope, location, process and first-hand detail. It gives a customer more confidence and gives a search or AI system more concrete information to understand and potentially reference.
No tool can promise that your website will be selected for an AI answer, so measure the parts you can influence. In Google Search Console, monitor whether important pages are indexed and whether their impressions, clicks and search queries improve. Google also provides dedicated reporting for visibility within its generative AI search features. In your website analytics, review engaged visits, enquiries, bookings, sales and referral traffic from AI platforms when it is identifiable.
You can also run a small set of realistic customer questions through ChatGPT and Google from time to time, recording whether your business or content appears and which sources are cited. Treat this as observational research rather than a fixed ranking report. The better business measure is still whether the right people discover you, trust what they find and take a useful next step.
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The page addresses a real customer need or question.The title and main heading describe the subject clearly.Important questions receive direct, accurate answers.The content includes original experience, examples or evidence.Claims are specific and trustworthy, with sources where needed.The business, author and relevant location are clear.The page is readable on mobile and the main content is visible as text.Search crawlers are allowed and the page can be indexed.Relevant pages link to one another with descriptive link wording.Any structured data matches the visible page content.Old information is reviewed and updated when circumstances change.Performance is measured through visibility, useful visits and conversions, not rankings alone.For most small businesses, the sensible response to AI search is not to rebuild the website around a new acronym. It is to make the existing site clearer, more useful, more specific and easier to trust. Continue doing the SEO work that helps search engines access and understand your pages, then strengthen the information so it genuinely deserves to be used in an answer.
That approach benefits traditional search, AI-generated results and, most importantly, the person deciding whether your business is right for them. GEO may be the newer name, but the lasting advantage remains the same: answer real questions better than a generic page can.
Practical SEO support for small business owners, without the jargon.
Yes. Google can show public social profiles, individual posts and videos when they are relevant to a search. This gives small businesses another opportunity to be discovered by people who may not already follow them—or even use the platform where the content was published.
A person looking for cake-decorating ideas might find a YouTube tutorial. Someone comparing rural accommodation could find an Instagram post. A search for a quick bookkeeping explanation might surface a TikTok video or a post on X.
This does not mean every post will appear. Google still needs to be able to access the content, understand what it is about and consider it useful for the search. A public post with a clear topic, descriptive wording and genuinely helpful information has more context than a vague caption that relies entirely on an image.
A social post may appear in Google even if you have never connected the account to Search Console. Connecting an account does not cause Google to index the posts, and it does not give them a ranking boost. The connection simply gives you access to performance information that would otherwise be difficult to see.
Google calls these connected accounts platform properties. Each supported account or channel is added as its own property. If your business has both an Instagram account and a YouTube channel, you connect them separately.
Google announced that platform properties became globally available in July 2026, although its help information notes that availability may still reach individual accounts gradually.
Platform-property reports show discovery through Google. They do not replace the analytics inside the social app itself.
Public posts and Reels may appear in Google.
Review the searches that lead people to your content.
Compare posts with Reels using page filters.
Public videos may appear for relevant searches.
Identify videos gaining Google impressions and clicks.
Use query themes to plan useful follow-up content.Videos, Shorts and playlists can be reported.See which tutorials bring people from Google.Spot older videos returning to search visibility.Public account content may be surfaced by Google.Track relevant branded and specialist searches.Review how individual posts perform over time.
Facebook is not currently one of the supported Search Console platform properties. Public Facebook pages and some publicly accessible posts may still appear in Google, but you cannot connect a Facebook page to this particular reporting feature.
Use Meta's own Insights to understand activity within Facebook. If your customers mainly use Facebook, keep creating content for them; information from your supported accounts can still help reveal useful questions and topics for future Facebook posts.
Once a supported account is connected, Search Console can show how people discover its public content through Google Search and, where applicable, Discover and Google News.
The Insights report gives a simpler overview of recent trends, top-performing content and the searches leading people to it. The Performance report provides more detailed filtering by date, country, device, query and content URL.
These figures describe activity through Google. They do not show how many people saw your post while scrolling Instagram or watched it inside TikTok. Use the platform's own analytics for in-app activity and Search Console for Google discovery.
You can connect a supported account even if you do not have a website. You need a Google account and access to the social profile you want to verify.
Search Console will provide the most useful evidence once it has collected data, but you can also perform a few manual checks.
You do not need to turn each caption into a robotic list of keywords. Start with the person, then make the topic clear enough for both customers and search systems to understand.
These improvements still sound natural. They simply replace vague wording with information that helps a customer understand the subject and decide whether it is relevant.
“Another lovely transformation today! Get in touch if you want one too.”
“Today's before-and-after is a natural grey-blending colour service for short hair, completed at our Kerikeri salon. This option softens regrowth without completely covering your natural grey.”
“Our new favourite has just dropped! Limited numbers available.”
“Our new hand-poured soy candle combines orange, clove and cedarwood for a warm winter fragrance. Each candle is made in small batches in Northland and is available for nationwide delivery.”
Practical SEO support for small business owners, without the jargon.
Local Visibility Made Simple
Connect your local visibility data with your website analytics, understand the customer journey and find the weak points that may be costing you enquiries.
Your Google Business Profile can show that people found your business in Google Search or Maps. Google Analytics 4 can show what happened after somebody reached your website. Looking at both helps you move beyond a simple traffic number and understand more of the journey from local discovery to enquiry, booking or sale.
A busy month might bring more calls, direction requests or website visits from your profile. That is useful, but it raises another question: did the people who reached your website find what they needed? Linking your Google Business Profile with Google Analytics brings profile interaction metrics into Analytics so you can review local discovery alongside wider website behaviour.
The connection does not create better rankings or automatically improve your website. It gives you clearer evidence for deciding what to improve next.
Google Business Profile and Google Analytics answer different parts of the same business question. Your profile tells you how people interacted with your business listing. GA4 adds the broader website context around visits, engagement and the actions you have chosen to measure.
Profile metrics reveal the actions people took after finding your business on Google Search or Maps.
GA4 helps you review visits, useful interactions and conversions across the website as a whole.
Once linked, Google Analytics receives aggregated Business Profile metrics for the profiles included in the connection. These figures sit alongside Analytics reporting; they do not merge every individual profile visitor with a named website user.
The available metrics describe seven kinds of profile interaction. Some actions only apply when the corresponding feature is available and correctly configured on your profile.
The total number of recorded actions across the connected Business Profiles.
Clicks from the profile to the website address listed for the business.
Clicks on the call button from your profile during the reporting period.
Requests for directions to a physical location from Google Search or Maps.
Message or chat actions where the feature is available for the business.
Completed booking actions through a supported booking link or provider.
Clicks to view a menu, where the profile supports a menu action.
These numbers are most useful as patterns. Compare them with the previous period, consider seasonality and look for a practical explanation before changing anything.
The reports overlap, but they are not interchangeable. Use the profile when you want to understand activity on the listing itself. Use GA4 when you want to understand what happens on the website and how visitors from different sources behave.
The figures will not always match one-for-one. The two products use different scopes, definitions, processing and time settings. Treat them as complementary views of the journey, not duplicate counters that must be identical.
You need an Editor or Administrator role for the Google Analytics property and an Owner or Manager role for the Business Profile. If the correct profile does not appear, check the Google account and permissions first.
Start with one business question. For example: are more people clicking through from the profile, and are website enquiries increasing too? A narrow question makes it easier to choose the right figures and notice a meaningful change.
The useful signal depends on how customers normally choose and contact your business. These examples combine local service and product businesses.
Local service
Calls rise after the profile receives new photos and updated service details, but website enquiries remain flat. The practical response may be to keep the phone number prominent and make emergency-service information easier to find.
Appointment business
Profile website clicks increase, but booking completions do not. Test the booking link on mobile, check availability and explain prices or preparation requirements before asking visitors to book.
Product business
People visit product pages from local search but few reach checkout. Review stock information, delivery details, product photography and whether local pickup is clearly explained.
Hospitality
Direction and menu clicks are strong, while website engagement is modest. That may be perfectly reasonable if the customer only needs opening hours, a menu or directions before visiting in person.
The most useful insight is often the gap between one stage and the next. A weak point does not automatically prove what went wrong, but it gives you a focused place to investigate.
A UTM-tagged link is your normal website address with short tracking labels added to the end. When someone clicks that link from your Business Profile, the labels are passed to Google Analytics and make that traffic easier to identify.
Open Google's free Campaign URL Builder. You can also find it by searching Google for “Google Campaign URL Builder”. No coding is required.
For example, a tagged homepage link could look like this:
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https://www.example.co.nz/?utm_source=google&utm_medium=organic&utm_campaign=google_business_profile
Later, open Reports → Acquisition → Traffic acquisition in GA4 and review Session source/medium or Session campaign. You should see the values used in the link after tagged visits have been processed.
Record the link and naming format somewhere your team can find. Do not add UTM parameters to links customers must type manually, and avoid changing capitalisation because GA4 treats differently capitalised values as separate entries.
Linked reporting is helpful, but it does not turn every local customer action into a complete person-by-person journey.
It does not identify the individual people who viewed or interacted with the profile.
Linked GA4 metrics do not provide every exact search term used to discover the profile.
It cannot reliably measure every offline action, such as a walk-in visit or a sale completed later.
It does not replace the more detailed profile performance information available in Business Profile.
It cannot confirm the revenue from an offline visit unless you have another reliable way to capture it.
It does not create a perfect end-to-end journey for each customer across profile, website and offline activity.
Set aside a short, regular review rather than checking the dashboards every day. Record enough context to make next month's comparison useful.
Your Google Business Profile helps local customers discover and contact you. Your website helps them understand the offer, build trust and take the next step. Reviewing the two together makes it easier to see whether attention is turning into useful business activity.
Start with the connection, confirm that important website actions are measured and review the reports with one clear question in mind. The aim is not to collect more numbers. It is to find the part of the journey that needs attention and make a practical improvement.
Practical help connecting your profile, reviewing what customers do and improving the weak points.
Keyword research made simple
A practical guide to finding useful search terms, understanding the data and choosing a clear keyword focus for every important website page.
Google Keyword Planner| Keyword ideas | Avg. monthly searches |
|---|---|
| website designer northland | 1,000 – 10,000 |
| northland web design | 100 – 1,000 |
| small business website design | 100 – 1,000 |
| website designer kerikeri | 10 – 100 |
People use Google to find local businesses every day. Keyword research helps you understand the exact words they use, so you can create website pages that match their needs.
Google Keyword Planner is a free tool that shows you what people are searching for and gives you ideas for new keywords. In this guide, we’ll show you how to use it in a simple, practical way, and how to turn those insights into clearer website content that brings the right visitors.
Good keyword research helps you create useful pages for real people, not just pages for search engines.
Google Keyword Planner is a free tool within Google Ads that helps you find keyword ideas, see how often they’re searched, and get estimates for competition and advertising costs. You don’t need to run ads to use it.
You type in a topic or website, and Keyword Planner shows a list of related keywords, along with helpful data to guide your decisions.
You discover the exact words people use when looking for your products or services.
Each page can focus on a specific topic, matching a real search need.
You can create content that fits what people want to know, do or buy.
Broad terms with high search volume and more competition.
Exampleweb design
Longer, more specific phrases with clearer intent.
Exampleaffordable website design
Include a place name to attract nearby customers.
Examplewebsite designer Northland
People looking for answers or guidance.
Examplehow to build a website
People comparing options or ready to buy.
Examplebest website designer NZ
Go to ads.google.com and sign in with your Google account.
Good to know: You may need to create a Google Ads account and work through the initial setup screens. You do not need to publish, pay for or start an advertising campaign to use Keyword Planner.
Click the Tools and settings icon in the top-right menu.
Select Keyword Planner under the Planning section.
Choose “Discover new keywords” to get started.
Type a keyword, website or category related to your business.
Keyword Planner gives you useful clues, not guarantees. Use the data to compare options and find promising keywords.
| Column | What it shows | How to use it | Things to keep in mind |
|---|---|---|---|
| Average monthly searches | Estimated number of searches in a typical month. | Helps you see how popular a keyword is. | It’s a range, not an exact number. |
| Competition | How many advertisers are bidding on the keyword. | Gives you an idea of how commercially competitive the term is. | Refers to ad competition, not SEO difficulty. |
| Top of page bid range | Estimated cost per click for ads using the keyword. | Shows commercial value and intent. | You don’t need to run ads to use this data. |
| Keyword ideas | Related keywords based on your starting point. | Look for new ideas and variations. | Some ideas may be more relevant than others. |
Watch this step-by-step Google Ads video to see how to use Google Keyword Planner and turn keyword ideas into a clear page plan for your website.
Play videoVideo published by Google Ads.
Here is how a house cleaning business could turn a weak keyword into a clearer, more useful choice.
The keyword should fit the topic and content.
Choose natural language, not internal jargon.
A clearer, focused keyword gives better results.
Make sure you can create a genuinely helpful page.
Choose keywords that bring the right kind of visitors.
These terms describe different parts of a webpage. Some are visible on the page, while others are mainly seen in search results, browser tabs or accessibility tools.
| Page element | What it means and where it appears | Keyword guidance |
|---|---|---|
| Meta title | The page title stored in the website code. It is commonly used as the clickable heading in Google results and also appears in the browser tab. Google may occasionally display different wording. | Include the main keyword near the beginning where it sounds natural. Make the title clear and useful rather than simply listing keywords. |
| Meta description | A short summary of the page stored in the website code. It is often shown beneath the title and website address in Google results, although Google may rewrite it to better match a search. | Use the main keyword naturally and explain what the reader will find on the page. Treat it as a useful invitation to click. |
| URL slug | The final, readable part of the page address, such as /house-cleaning-kerikeri. It appears in the browser address bar and may also appear in search results. | Keep it short, descriptive and easy to read. Include the main keyword when it accurately describes the page. |
| H1 main heading | The main visible title on the webpage. It is usually the largest heading near the top of the page and tells visitors what the page is about. | Use the main keyword or a close natural variation. Each page should normally have one clear main heading. |
| H2 subheadings | The visible headings used to divide the page into sections. They help readers scan the page and understand how the information is organised. | Use related keywords or common customer questions only where they accurately describe the section below. |
| Body content | The main paragraphs, lists and other information people read on the page. | Use the main keyword and related terms naturally while answering the visitor’s questions. Avoid repeating a keyword purely for search engines. |
| Image alternative text | A written description attached to an image. It is read by screen readers and may appear if the image cannot load; visitors do not usually see it. | Describe the image accurately and briefly. Include a keyword only when it genuinely helps explain what the image shows. |
Choose the version that suits you, then use your own copy to organise keyword ideas, plan each page and complete a pre-publish check.
Before you begin: Please make or save your own copy of the worksheet so you can enter and keep your information.
A higher search volume can be tempting, but the best keyword is the one that matches your business, your customers and your goals. Use Google Keyword Planner to find realistic opportunities, then create clear, helpful pages that serve your local audience well.
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Your information and privacy
This policy explains what personal information LOWebsites & SEO may collect, why it is collected, how it is handled, and the choices you have.
Last updated: 4 September 2026
LOWebsites & SEO is based in Northland, New Zealand. This policy is intended to support the requirements of the New Zealand Privacy Act 2020 and applies to this website, enquiries and services provided by the business.
LOWebsites & SEO respects your privacy and aims to collect only the information reasonably needed to answer enquiries, provide services, operate the website and meet legal or business requirements.
Personal information means information about an identifiable individual. You can browse most of this website without directly providing your name or contact details.
Information may be collected when you contact LOWebsites & SEO, submit a website form, become a client, communicate by email, or otherwise choose to provide information.
The contact form may ask for:
If you become a client, additional information may be collected where it is reasonably necessary to scope, deliver, support and invoice for the agreed services. Please avoid sending passwords or other sensitive access details through the general contact form.
Your information may be used to:
LOWebsites & SEO will not sell or rent your personal information.
This website may use Google Analytics 4 (GA4) to understand general website use, such as pages viewed, approximate location, device and browser information, referral sources and interactions with the site.
GA4 and the services used to operate this website may use cookies or similar technologies. These are small files or identifiers used to remember information, measure website activity or support site functionality. Analytics information is generally reviewed in an aggregated form and is not used by LOWebsites & SEO to directly identify individual visitors.
You can limit or block cookies using your browser settings. Doing so may affect some website functions. You can also use Google's available browser tools or settings to limit Google Analytics tracking.
LOWebsites & SEO currently uses trusted third-party services to operate the website and communicate with visitors, including:
These providers handle information under their own privacy policies and security practices. Their services may use their own cookies, technical logs or processing systems.
Personal information may be shared only where reasonably necessary:
Where practical, only the information needed for the relevant purpose will be shared.
Some service providers used by LOWebsites & SEO may store or process information outside New Zealand. This can include Google and Tally services. Where overseas providers are used, reasonable care is taken to choose established services and to use available privacy and security settings appropriately.
Reasonable steps are taken to protect personal information against loss, unauthorised access, disclosure, alteration or misuse. These steps may include password protection, account security controls, limited access and the security features provided by the services used.
No website, email system or online service can be guaranteed to be completely secure. If a privacy breach occurs, it will be assessed and managed in accordance with applicable New Zealand privacy requirements.
Personal information is kept only for as long as reasonably needed for the purpose it was collected, to maintain appropriate business records, resolve a matter, or meet legal, tax or accounting requirements.
Enquiry information that is no longer needed may be deleted. Client and transaction records may need to be retained for longer where required by law. Analytics data is retained according to the settings and practices of the relevant analytics service.
You may ask whether LOWebsites & SEO holds personal information about you and request access to or correction of that information. In some situations, New Zealand law allows or requires access to be limited or refused.
To make a request, email lowebsitesseo@gmail.com. You may be asked for enough information to confirm your identity and locate the relevant records.
LOWebsites & SEO does not currently operate an email newsletter. If one is introduced in the future, marketing emails will be sent only where there is an appropriate reason or consent to do so, and each message will include a way to unsubscribe.
Unsubscribing from marketing will not prevent service-related messages that are reasonably necessary for an enquiry, project or client relationship.
This website may link to third-party websites or services. LOWebsites & SEO is not responsible for the privacy practices, security or content of those external sites. Please review their privacy information before providing personal details.
If you have a privacy question or concern, please contact LOWebsites & SEO first so there is an opportunity to understand and address it.
You can email lowebsitesseo@gmail.com. If a privacy concern cannot be resolved, you may also contact the New Zealand Office of the Privacy Commissioner.
This policy may be updated when the website, services, technology or legal requirements change. The current version will be published on this page with the updated date.
Contact: LOWebsites & SEO, Northland, New Zealand
lowebsitesseo@gmail.com
Clear expectations, plain English
These terms explain the general conditions that apply when you use this website or engage LOWebsites & SEO for website design, website support or SEO services.
Last updated: 4 September 2026
These are the general terms of LOWebsites & SEO, based in Northland, New Zealand. A proposal, quote, estimate, project plan, invoice or other written agreement may include additional or different terms for a particular service.
By using this website, submitting an enquiry, approving work or engaging LOWebsites & SEO, you agree to the terms that apply to that activity.
If you are acting for a business or organisation, you confirm that you have authority to agree on its behalf. If you do not agree with these terms, please do not use the website or approve services.
Services may include website design and builds, changes to existing websites, website support, maintenance, troubleshooting, content or layout assistance, search engine optimisation, website reviews, analytics-related support and related guidance.
The exact work included will be described in the relevant written communication, proposal, quote, estimate or project plan. Services will be carried out with reasonable care and skill.
These website terms provide a general foundation. Project-specific terms agreed in writing take priority if they conflict with these general terms.
An estimate is a good-faith indication based on the information available at the time and is not a fixed price unless it is clearly described as one. If the scope changes or new issues are discovered, the likely impact will be discussed before additional work proceeds where reasonably possible.
The standard hourly rate is $29.90 per hour, unless a different rate or fixed project price is agreed in writing.
Where practical, third-party accounts and subscriptions will be set up in your name and paid directly by you so you retain control.
To help work proceed smoothly, you agree to:
You remain responsible for the accuracy, legality and suitability of your business content, offers, claims, policies and information.
Any completion date is an estimate unless a fixed deadline is expressly agreed in writing. Timelines can be affected by the size of the project, client response times, changes to scope, third-party services, technical issues and events outside reasonable control.
If information, access, feedback or approval is delayed, the project schedule may also need to move. LOWebsites & SEO will communicate material timing changes where reasonably possible.
Included revisions or support will be described in the relevant project terms. Requests outside the agreed scope may be quoted or charged separately at the applicable rate.
No significant variation work will be undertaken without written approval. Small practical decisions may be made during delivery where they are reasonably necessary to complete the agreed work and do not materially change the scope or cost.
Website projects often rely on third-party platforms, hosting providers, domain registrars, plugins, apps, themes, fonts, analytics tools and other services. Those providers have their own prices, terms, privacy practices, features and availability.
LOWebsites & SEO is not responsible for outages, security incidents, price changes, policy changes, discontinued features or other actions of third-party providers. Reasonable assistance can be provided to assess or respond to a third-party issue, and that work may be chargeable unless otherwise agreed.
You retain ownership of content and material you supply, subject to any third-party rights. You give LOWebsites & SEO permission to use that material as reasonably necessary to perform the agreed services.
Once all related invoices are paid, ownership of the final custom deliverables created specifically for you transfers to you, except for:
Third-party items remain subject to their own licence terms. Where the project includes a handover, reasonable steps will be taken to place the website, domain, hosting and key subscriptions under your control. You are responsible for ongoing fees, renewals, backups, updates and account security after handover unless ongoing support is agreed.
SEO, website design and support can improve the foundations and usability of a website, but results depend on many factors outside the control of LOWebsites & SEO.
No guarantee is made about search rankings, traffic, enquiries, leads, sales, revenue, profitability, fundraising, donations or any other commercial result. Search engines and online platforms can change their systems, policies and algorithms at any time.
Analytics and SEO information is provided to support informed decisions. It should not be treated as financial, legal or professional advice outside the scope of the agreed website services.
Reasonable testing will be carried out within the agreed scope. Websites can display differently across devices, browsers and platforms, and no website can be guaranteed to work identically in every environment.
You are responsible for reviewing names, contact details, links, prices, claims, forms, policies and other important content before launch or publication. Approval to launch or publish confirms that you have completed that review, subject to any issue that could not reasonably have been identified.
Information clearly confidential in nature will be handled with reasonable care and used for the purpose of providing the agreed services. This does not apply to information that is public, already lawfully known, independently developed, received lawfully from another source, or required to be disclosed by law.
Please use a secure method agreed for the project when sharing passwords, administrator access or other sensitive credentials.
Either party may ask to pause or cancel work by giving reasonable written notice. You must pay for work completed up to the effective date of cancellation, together with approved costs and non-refundable third-party charges already committed for the project.
A deposit may be applied to work already completed or costs incurred. Any unused balance will be handled according to the project-specific terms and applicable law.
LOWebsites & SEO may pause or end services after notice if invoices remain unpaid, required information or access is not provided, instructions are unlawful or unsafe, or the working relationship can no longer reasonably continue.
Nothing in these terms excludes or limits any right or remedy that cannot legally be excluded, including any rights that may apply under the Consumer Guarantees Act 1993 or Fair Trading Act 1986.
To the extent permitted by law, LOWebsites & SEO is not liable for indirect or consequential loss, loss of profit, loss of opportunity, loss of data, or loss caused by third-party systems, client-supplied material, unauthorised changes, failure to follow advice, or matters outside reasonable control.
To the extent permitted by law, the total liability of LOWebsites & SEO arising from an affected service will not exceed the amount you paid for that service. This limitation does not apply where the law does not allow it.
The information on this website is general information only. While reasonable care is taken, it may not always be complete, current or suitable for your particular circumstances.
You may view and use this website for lawful personal or business purposes. You must not attempt to disrupt the website, gain unauthorised access, introduce harmful code, copy substantial website content without permission, or use the site in a way that infringes another person's rights.
Links to third-party websites are provided for convenience. LOWebsites & SEO does not control or endorse all content on linked sites and is not responsible for their availability, security, products, services or practices.
If you have a concern about the website, an invoice or a service, please raise it promptly and provide enough detail to understand the issue. Both parties agree to make a genuine effort to resolve concerns through direct, respectful communication before considering formal action.
Nothing in this section prevents either party from seeking urgent relief or using any legal or consumer dispute process that is available.
Personal information is handled in accordance with the Privacy Policy.
These terms are governed by New Zealand law. Unless the law requires otherwise, disputes will be subject to the courts and tribunals of New Zealand.
These terms may be updated when services, business practices, technology or legal requirements change. The current version will be published on this page with the updated date. Changes will not retrospectively replace project-specific terms already agreed unless both parties agree or the law requires it.
Contact: LOWebsites & SEO, Northland, New Zealand
lowebsitesseo@gmail.com
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